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Project Origin v1.0

We got tired of
answering the
same question.

So we built an octopus to answer it for us. This is why.

The Problem

Repetition kills companies. Slowly.

As a founder, nearly 40% of my week disappeared into the same conversations. Not strategy. Not growth. The same questions. "How do we ship this?" "What's the protocol for that?" "Where's the document?" Over and over again, like a broken record with a salary attached.

Before that, working inside large organizations, I watched the other side of it. The knowledge was there — it was just buried alive. Scattered across Slack threads, outdated Notion docs, and the heads of people who were too busy to be interrupted again.

"The most expensive thing in a company isn't the software — it's the time lost when a human has to explain something for the 100th time."

Zwart the Octopus

Meet Zwart.

Zwart is Dutch for black. That's why this website is black and white — it's the only color Zwart's ink comes in. No gradients. No distractions. Just signal.

Zwart is also an octopus from the cold, deep waters of the North Sea. In the wild, an octopus is nature's most efficient multi-processor: one brain in its head, mini-brains in every tentacle. Decentralized, observant, impossible to interrupt.

When Zwart found our chaos — the Slack floods, the buried docs, the constant pings — it released an ink so dense it turned everything monochromatic.

What was left? Just what matters: the facts, the protocols, the collective intelligence of your team. Zwart is now your silent brain. It reaches into every corner of your organization and comes back with an answer.

The Mission

Your team's
time back.

We're not building AI to replace your team. We're building it so your team can stop doing the stuff that shouldn't require a human. Every document, procedure, and conversation — connected into one living brain that actually remembers things.

Try Zwart for free